Effects of apps on consumer behavior of smartphones and telecommunication providers: Feature fatigue vs. mass customization

نویسندگان

  • Jeroen Schepers
  • Douwe Egberts
چکیده

First supervisor: dr. ing. J.P.M. Wouters Second supervisor: dr. J.J.L. Schepers Company Supervisor: S. Balkenende Publishing date: 9 th of August, 2012 University: Eindhoven University of Technology Faculty: Industrial Engineering & Innovation Sciences Department: Innovation, Technology, Entrepreneurship and Marketing (ITEM) Effects of apps on consumer behavior of smartphones and telecommunication providers: Feature fatigue vs. mass customization

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Effects of apps on consumer behavior of smartphones and telecommunication providers: Feature fatigue vs. mass customization

Disclaimer This document contains a student thesis (bachelor's or master's), as authored by a student at Eindhoven University of Technology. Student theses are made available in the TU/e repository upon obtaining the required degree. The grade received is not published on the document as presented in the repository. The required complexity or quality of research of student theses may vary by pr...

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Effects of apps on consumer behavior of smartphones and telecommunication providers: Feature fatigue vs. mass customization

Disclaimer This document contains a student thesis (bachelor's or master's), as authored by a student at Eindhoven University of Technology. Student theses are made available in the TU/e repository upon obtaining the required degree. The grade received is not published on the document as presented in the repository. The required complexity or quality of research of student theses may vary by pr...

متن کامل

Effects of apps on consumer behavior of smartphones and telecommunication providers: Feature fatigue vs. mass customization

Disclaimer This document contains a student thesis (bachelor's or master's), as authored by a student at Eindhoven University of Technology. Student theses are made available in the TU/e repository upon obtaining the required degree. The grade received is not published on the document as presented in the repository. The required complexity or quality of research of student theses may vary by pr...

متن کامل

Effects of apps on consumer behavior of smartphones and telecommunication providers: Feature fatigue vs. mass customization

Disclaimer This document contains a student thesis (bachelor's or master's), as authored by a student at Eindhoven University of Technology. Student theses are made available in the TU/e repository upon obtaining the required degree. The grade received is not published on the document as presented in the repository. The required complexity or quality of research of student theses may vary by pr...

متن کامل

Effects of apps on consumer behavior of smartphones and telecommunication providers: Feature fatigue vs. mass customization

Disclaimer This document contains a student thesis (bachelor's or master's), as authored by a student at Eindhoven University of Technology. Student theses are made available in the TU/e repository upon obtaining the required degree. The grade received is not published on the document as presented in the repository. The required complexity or quality of research of student theses may vary by pr...

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تاریخ انتشار 2012